https://www.shiningwebdesign.com/design-blog daily 0.75 2025-05-27 https://www.shiningwebdesign.com/design-blog/how-to-write-website-copy-that-converts-visitors-into-customers monthly 0.5 2025-05-27 https://www.shiningwebdesign.com/design-blog/10-website-design-mistakes-that-are-costing-you-clients-and-how-to-fix-them monthly 0.5 2025-05-26 https://images.squarespace-cdn.com/content/v1/60ed7005d328f3515a6dbff3/1fbd13e1-fa75-4158-b033-237be5fbe9b1/1+mock+up+adverts+fb.png Shining Design Blog - 10 Website Design Mistakes That Are Costing You Clients (And How to Fix Them) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed7005d328f3515a6dbff3/a334c25e-253e-4d10-a76c-2b94441b92e7/magazine+mock+ups+%28Instagram+Post+%2845%29%29+%281%29.png Shining Design Blog - 10 Website Design Mistakes That Are Costing You Clients (And How to Fix Them) - Download my Essential Website Checklist magazine now - to get 10 clear, actionable snippets of advice on what is vital for you to include on your site… then give yours a quick audit! FREE INSTANT DOWNLOAD: HERE https://www.shiningwebdesign.com/design-blog/the-pros-and-cons-of-templates monthly 0.5 2025-05-17 https://images.squarespace-cdn.com/content/v1/60ed7005d328f3515a6dbff3/98199135-f026-4867-aa77-8f138a284da9/pros+and+cons+of+templates+blog+%282%29.png Shining Design Blog - The Pros & Cons Of Website Templates - how to know whether they’re for you. - Make it stand out The layout of your site should take potential customers on a journey that’s designed to convert them, so it needs to be mapped out to sell your specific services - therefore if you use a template, you will need to be able to design and adapt the site map. https://images.squarespace-cdn.com/content/v1/60ed7005d328f3515a6dbff3/05ebc47a-22ab-4385-ac84-14cbbd2a76eb/pros+and+cons+of+templates+blog+%283%29.png Shining Design Blog - The Pros & Cons Of Website Templates - how to know whether they’re for you. - Make it stand out Copywriting is a vital part of your website and you need to tap into people’s emotions, demonstrate you understand them - then tell them how you can solve their problems, and how buying your services is going to make their life better! Connection is super important - I wrote about it in a post ‘this one thing will make you website succeed or fail’ here. https://images.squarespace-cdn.com/content/v1/60ed7005d328f3515a6dbff3/48820a33-5bde-4cae-8e9f-c17615d0f288/pros+and+cons+of+templates+blog+%285%29.png Shining Design Blog - The Pros & Cons Of Website Templates - how to know whether they’re for you. - Make it stand out Unfortunately there’s no way around doing a certain amount of technical work to get a site up and running - nowadays platforms publish pretty good info to help you, but many people find the process quite daunting. Remember, once your site is set up, registering it with Google so it shows up is really important! https://images.squarespace-cdn.com/content/v1/60ed7005d328f3515a6dbff3/0f8a1b64-1bac-4db5-a205-4cce2209d370/pros+and+cons+of+templates+blog+%286%29.png Shining Design Blog - The Pros & Cons Of Website Templates - how to know whether they’re for you. - Make it stand out There are SO many things that go into creating a brand aesthetic - it’s not just about your colour palette and logo - it’s something which needs careful thought and sourcing of the right visual content, plus the making of graphics. It’s actually my favourite part of web design! https://images.squarespace-cdn.com/content/v1/60ed7005d328f3515a6dbff3/8bc7dec2-25f6-4a80-99c5-b2141a01ba39/pros+and+cons+of+templates+blog+%287%29.png Shining Design Blog - The Pros & Cons Of Website Templates - how to know whether they’re for you. - Make it stand out Images convey a message, a feeling - they help position your brand and form a really important part of the website design process. Cookie cutter stock images just aren’t good enough and professional editing of the tones etc in images will keep everything cohesive. https://images.squarespace-cdn.com/content/v1/60ed7005d328f3515a6dbff3/04e36bfa-4c14-4a0b-9618-a49faab46e96/starter+%281%29.png Shining Design Blog - The Pros & Cons Of Website Templates - how to know whether they’re for you. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed7005d328f3515a6dbff3/bb8cb215-a0a1-44d8-8a59-01a78630c37f/magazine+mock+ups.png Shining Design Blog - The Pros & Cons Of Website Templates - how to know whether they’re for you. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shiningwebdesign.com/design-blog/the-key-reason-your-website-will-succeed-or-fail monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/60ed7005d328f3515a6dbff3/8c8ae6e4-3499-4010-99e6-2e2bce669111/2024+edited-40.jpg Shining Design Blog - ☆ This one thing will make your website succeed or fail… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed7005d328f3515a6dbff3/b44f6419-e5e6-41cf-a09c-ebf84893c1a4/branding+aesthetics+%285%29.jpg Shining Design Blog - ☆ This one thing will make your website succeed or fail… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed7005d328f3515a6dbff3/aae0adec-cb46-4204-9a8a-98e50e73bab0/2+week+website-2.jpg Shining Design Blog - ☆ This one thing will make your website succeed or fail… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shiningwebdesign.com/design-blog/branding-74zm5 monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/60ed7005d328f3515a6dbff3/33b39b54-8da5-4ec6-91d0-86b94e0f3804/branding+blog+%281+of+2%29.jpg Shining Design Blog - 4 Steps To Begin Your Visual Branding… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed7005d328f3515a6dbff3/6493b44e-9a46-4b54-9931-06724b6de5c7/branding+blog+%282+of+2%29.jpg Shining Design Blog - 4 Steps To Begin Your Visual Branding… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ed7005d328f3515a6dbff3/18012380-c125-4338-8a96-c4a2b04d1a75/branding+boards-3.jpg Shining Design Blog - 4 Steps To Begin Your Visual Branding… - Make it stand out Social design - your socials should reflect your brand aesthetic too so everything is cohesive. https://www.shiningwebdesign.com/shining-web-design daily 1.0 2026-03-11 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